O’Toole the Simpich Leprechaun

A Little Luck, A Lot of Heart — Looking Back on St. Patrick's Day 2020

Six years ago, on St. Patrick's Day 2020, the world felt uncertain in a way none of us had quite experienced before. Lockdowns had just begun, store shelves were bare, and nobody knew quite what came next. In the middle of all of it, we turned to an unlikely little figure to remind us of something important — and we captured it on video.

The Simpich Leprechaun had been sitting in our collection for decades, full of mischief and charm, but that March he took on a new meaning. Because at their heart, every Simpich Character Doll was never just a decoration. They were created to tell human stories — moments of joy, humor, and connection that endure no matter what is happening in the world around us. In uncertain times, that felt more relevant than ever.

Take a look back at that video below, and let the little guy with the pot of gold remind you of something that has been true since Bob and Jan Simpich made their very first figures in 1952.